Archive for May, 2010
Auto Auction Tips For The Car Dealer
Attending a dealer car auction is by far the best privilege of becoming a used car dealer. The prices are way lower than a public auction and some vehicles come guaranteed. The condition and maintenance of the vehicles are generally greater than that of any California public auto auction Ive attended.
At dealer car auctions You can either purchase vehicles come with a guarantee or are as/is. Manhiem auto auction and Adesa auto auctions offer guarantees on some vehicles. Parts of the vehicle that are guaranteed are most commonly frame engine and transmission. You can also arbitrate a vehicle if the SRS ABS or check engine light is on. When you arbitrate a vehicle you bring the vehicle back to the auction for a problem that was guaranteed. The auction acts as a third party mediator between the buyer and seller. If there was indeed a problem found that was guaranteed you can get your money back. Most guarantees last for a single day. One of my favorite auctions writes anything wrong with the car on the windshield. If I discover a major engine problem that wasnt disclosed I can bring it back that day and arbitrate it. When I purchase a vehicle I pay for it and take it for a nice test drive. If I notice something funny or if a light pops up on the dash I bring it back and arbitrate it. As/is vehicles are exactly that as/is. No matter what happens to the car after you buy it youre stuck with it. These are vehicles you have to check thoroughly prior to bidding and be careful with.
If you know someone who already has a used car dealer license you can get a salesperson license under their dealership. You dont have to pay any overhead on a lot nor be bonded. You get dealer privileges with a salesperson license. You would be able to attend dealer car auctions use dealer plates etc. The problem is finding a dealer willing to trust you with this privilege since theyre held liable if you do something illegal.
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Are Your Customers Scared Scarred Or Skeptical?
Whether you are marketing online or offline your potential customers are scared scarred and skeptical these days; meaning they are overwhelmed. Consumers are becoming resistant to sales messages.
In the mid 80′s a store could run a “20 off” sale and people would flock in. Then the big stores got into the discounting mentality. Now it is common to see “70 off” sales especially in jewelry. The consumer is not too long a fool. These promotions do not produce the wanted response anymore.
Repeated high powered sales events create a downward spiral. Eventually you cannot offer a big enough deal to get the public excited. Case in point: The ‘big three’ car makers played this game for three years. By January 2006 they found themselves in deep financial trouble. They had borrowed customers from the future by offering a bigger better sale every couple months. They are all in trouble now financially as a result.
Successful businesses now and in the future will be practicing “soft marketing.” To make sales today marketing efforts have to come in under the consumer’s salespitch radar. Many of the big companies have known this for some time because of their ongoing marketing analysis. You can take advantage of their research for free.
So here’s how soft marketing works:
Let’s take CocaCola for example: Coke for decades was famous for their flashy highpowered TV ads. You’ve seen them. Today you seldom see such ads. Have they cut back on their marketing expenditure? No. In fact they are now spending more using soft marketing techniques. Most people do not even realize they are being advertised to.
This is the beauty and power of soft marketing. Here are two ways Coke is using a soft marketing approach to build profits and market share:
1. You may have seen Coke products displayed on TV shows and movies. “American Idol” is a popular TV show with about 35 million viewers. The three judges are a big part of the success of the show. In front of each judge is a tall Coke cup conveniently showing the label.
The American Idol judges are in effect recommending Coke to their viewers without actually saying so. Coke pays A LOT of money for this and sells A LOT of product based on this type of “soft” endorsement.
2. Coke brings new loyal customers in the “back door” using nostalgia products. Coke collectibles are a huge market today. And once caught up in the hobby of Coke collectibles a person and the whole family become avid Coke drinkers. And Coke is being advertised to everyone who enters that home.
Get it?
Coke’s soft marketing techniques have made them almost bulletproof in the soft drink market. They have built an image of being the most popular soda. Since it is human nature to want to be on the winning team swarms of new customers are joining the group every day.
Here are three powerful soft marketing tactics you can start using right away to explode your home business empire:
1. Become known as an expert. Credibility and trust are the two most important ways to succeed in any business. Write and submit articles and press releases. If you cannot write hire someone to do it for you. There are several good writing service web sites on the internet. They are very inexpensive as well.
Example: This very newsletter issue you are reading right now will be converted to an article and distributed to over 100 top article directories across the internet next week.
Also you may want to join a “Private Label Rights” content site. They provide already written articles that you can put your name on as your own and customize to your liking. This is pure gold for online or offline marketing.
2. Give away a free report or a free course on the topic of your product or service. This is a huge favorite in the direct marketing and internet marketing world these days because it simply works. I’m a huge fan of this approach and I almost never market without it.
Your local newspaper may even give you some free editorial space if your report is of interest and free to their subscribers.
A real life example is a well known realtor that offers a free report to prospective home buyers. It reveals what is valuable and what is not when getting your home ready for sale. With this report he becomes the expert in the consumer’s mind and a person who cares about their needs. Who do you think the consumer will turn to next for their home buying needs?
This realtor has been using the same report for over ten years now. It is estimated this report has generated about 1.6 million in profits.
3. Partner with related noncompeting businesses. Here’s an example from the ‘Brick and Mortar’ world that may get you thinking:
A dry cleaning operation partnered with clothing stores in the community. The store when selling a garment would give a gift certificate to the customer. The gift certificate was good for a free firsttime cleaning and pressing of that new garment. See the strategy?
The customer thought the store was paying for the dry cleaning. The fact is the dry cleaner was giving the service for free. The customer saw the store as being a “hero” and the store saw the dry cleaner as being a “hero”. Both stores gained a load of new and repeat customers.
This can easily be applied in your home business by creating joint ventures with others in a similar but noncompeting field as yours.
Use these soft marketing strategies and apply them to your product or service. Be creative. The resulting ideas will amaze you and your lead generation results will go to a whole new level.
About the writer: Andrew J. Cass is a Home Business Development Expert and Professional Marketing Consultant. He is in the top 1 of income earners in the Home Business industry. To learn insider secrets and powerful marketing strategies from the pros to help you explode your home business empire sign up for Andrew’s FREE cutting edge Ezine at: http://www.TheHomeBusinessInsider.net
An Online Home Business On A Budget Can Start Making Money Online
The secret to start making money online with your own online home business is in the actual marketing of your business and there are many methods of internet marketing that are highly effective and will cost absolutely nothing if you give yourself time to learn the ropes and apply them.
In actual fact the running costs of an online home business can reduce every month as you learn how to market effectively at no cost at all.
If you are serious about building an online home business income from a real online home business then at the outset you need to be sure that you select a reputable hosting company for your website. This is one area where it is not advisable to opt for free hosting.
Your aim is to drive targeted traffic to your website and if you are on a budget this just may take a little longer than someone who has spare dollars to purchase targeted leads. But rest assured you will gain a great deal of knowledge as well as achieve huge personal success if you learn the methods that drive targeted traffic to your site at no or very little cost at all.
Here are some highly effective internet marketing methods that you can start working on immediately to drive targeted traffic to your online home business website and start making money online.
Choosing Relevant Keywords
This is the foundation of your business and you need to establish what keyword or keyword phrase people will type into the search engines to locate your website. There are many free keyword selector tools available on the internet to help you with this for example you could use the free version of Wordtracker or the Google keyword tool or the Overture keyword selector tool.
Search Engine Optimization
Once you have established what keywords you are going to use then you need to optimize your website for those keywords. You can also obtain free software on the internet to help you optimize your website for example WebCEO can be downloaded free. Once you have completed optimizing your website open a Google Webmasters account for free create a sitemap and submit it to Google. Keep your sitemap current by submitting a new sitemap whenever you make changes to your website. Also submit your website to the search engines and it is advisable to submit to the major search engines manually.
Blog Tag and Ping
Ideally you need to post on your blog at least once a day and be sure to hyperlink your keyword into the post so that it points back to your website in order to build backlinks to your website that will help you rank higher in the search engine results. You need to aim to continually build backlinks to your website. Be sure to tag your posts and then ping your blog to announce to the blogging community that you have just added a new post. There are many free pinging services available on the internet. Add your Blog RSS url to your My Yahoo account as well which will ensure the indexing of the links on your blog posts.
Post in Forums
Forums are another free method of not only advertising your online home business but where you can also gain a tremendous amount of knowledge and assistance. Set up your signature with your keyword linked to your website and this will be free advertising for you as well as adding backlinks to your site. Get involved and constructively post and contribute 3 to 5 times a day.
Article Marketing
This is a highly effective method of gathering backlinks to your site and securing high positions in the search engine results. If you write an article or two every week and distribute it to as many article directories as possible you will notice a massive change in your rankings weekly. Be sure to write articles based on the theme of your website and use the keywords you have selected and hyperlink the keyword to your url in the author resource box. You may at a later stage want to spend a portion of your budget to pay to have your articles distributed or purchase an Article Submitter.
Directories
Search the internet for seo friendly directories and start submitting your website to them try and submit to 5 directories a day.
In Conclusion
If you get involved in learning these free very effective methods of driving targeted traffic to your website you will not only start making money online but you will automatically find that you start learning and getting involved in the more technical methods such as RSS Social Bookmarking etc. which will take your online home business to the next level.
About the writer: Cynthia Minnaar is the owner of www.cynshomebiz.com the online home business site for ideas to start an online home business internet income training online home business opportunities and ideas. Get your own website setup free and start making money online. You may publish my article provided you include the resource box.
