Like Books Entrepreneurs Are Always Judged By Their Covers
Raise your hand if youre heard these snippets of wisdom before: you should always dress for success; you only get one chance to make a first impression; and of course the everpopular: you cant judge a book by its cover.
Megan graduated from Auburn University with a degree in Civil Engineering and went to work for the construction arm of chevron in her early twenties until a few years later with an experience with a business coach lit the fire of entrepreneurship in her own furnace. Within a short time Megan who is from the small town of Union Grove was back in Alabama seeking the right business opportunity for her. To make a long story short Megan purchased the BNI franchise for North Alabama at the age of 28 and formally launched her career as an entrepreneur. BNI is a networking organization that serves to bring entrepreneurs from all industries. You would never suspect it by looking at her now but there is a couple of things that you should know about Megan before we continue: Megan grew up a selfprofessed tomboy and started her business after years in the construction industry so her standard manner of dress was khaki pants and button down skirts. She didnt mention steeltoed work boots so Ill leave her footwear to your imagination. By her own words her hair was long straight and airdried and she wasnt a big user of makeup. So when she started attending networking functions and chamber mixers to promote her business she noticed that she wasnt getting the warm response from other entrepreneurs that she expected.
Eventually Megan was pulled aside by a wellmeaning friend who said Girlfriend if youre gonna be a success you gotta dress for success.
OK. That actually sounded like Oprah in my head but you get the point. With the help of her friend Megan went through an extreme makeover and began dressing and acting like a successful entrepreneur. She cut her hair donned more professional attire started conducting herself in the manner of a successful entrepreneur and immediately saw the difference. It was like my credibility went up a thousand percent Megan said. Because I looked the part of the successful entrepreneur people started treating me differently. They were all of a sudden talking to me and listening to me and taking an interest in what I had to say. It was amazing!
Megan learned a great lesson that all entrepreneurs learn at one time or other; we live in a shallow world where people do judge books and people by their covers. You are judge by the clothes you wear the way you talk the people you hang around with how you conduct yourself in public even your handshake. Thats just the way it is. Live with it or get out of business.
Now some of you may find it offensive that we live in such a judgmental world but consider this if you were to consult a brain surgeon and he came in wearing a dirt tshirt baggy jeans that dipped below the waist of his boxer shorts and worn out flip flops how much trust would you have that this person was capable of working on your brain? Probably not too much
In business and in life people judge you everyday just as you judge everyone else. An most of us base; our opinion of others on our first impression of them. We make the decision to other like them or loath those within the first minute and you know as well an I do my holierthanthou peers that we do not do business with people that we dont like. First impressions are hard to change so make every effort to make every first impression a good one.
Just use your commonsense. Consider the industry youre in and dress and act accordingly. If the standard dress code in your industry is a suit wear a suit. If your industry dictates khaki pants and work shirts. Wear khaki pants and work shirts. If you show up at a job site wearing a suit youll never hear the end of it.
And more than anything act like a professional. Wearing a thousand dollar suit and acting like an idiot lust makes you a welldressed idiot. Customers must have faith in you before they will even consider your product. Remember that the next you think about being rude to someone or making a public spectacle of yourself. You never know whose watching.
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About the writer:nbsp;nbsp;Bruce Williams is an Internet/Affiliate marketing expert offering free and relevant advice tools and resources on Career talkjobebooksdomain monetization affiliate marketing and domain theft issues.visit his websites below:
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