Advanced Optical Talk Set From Gao
Toronto Canada GAO Fiber Optics www.GAOFiberOptics.com recommends its latest optical talk set GAO08311 an allinone instrument that combines a digital optical phone and a stabilized light source. The optical talk set is widely used in installation optical testing maintenance and fiber attenuation value testing in data networks CATV and telecommunication networks. Equipped with a large backlit LCD display with seven colors this intelligent optical talk set carries out high quality fullduplex communication with low background noise.
For more information about this optical talk set please visit www.GAOFiberOptics.com or contact SalesGAOFiberOptics.com.
About GAO Fiber Optics
GAO Fiber Optics a member company of GAO Group is a leading provider of fiber optical testers measurement instruments transceivers and fiber optical devices.
For more information please visit http://www.GAOFiberoptics.com.
For media queries:
Director of Marketing
4162920038 ext 228
marketinggaofiberoptics.com
GAO Fiber Optics is a member of GAO Group which also includes
GAO RFID Inc. http://www.GAORFID.com
GAO Tek Inc. http://www.GAOTek.com
GAO Research Inc. http://www.GAOResearch.com
GAO RFID Asset Tracking http://www.GAORFIDAssetTracking.com
GAO Embedded http://www.GAOEmbedded.com
GAO Instruments http://www.GAOInstruments.com
GAO Comm. http://www.GAOComm.com
Toronto Canada GAO Fiber Optics www.GAOFiberOptics.com recommends its latest optical talk set GAO08311 an allinone instrument that combines a digital optical phone and a stabilized light source. The optical talk set is widely used in installation optical testing maintenance and fiber attenuation value testing in data networks CATV and telecommunication networks. Equipped with a large backlit LCD display with seven colors this intelligent optical talk set carries out high quality fullduplex communication with low background noise.
For more information about this optical talk set please visit www.GAOFiberOptics.com or contact SalesGAOFiberOptics.com.
About GAO Fiber Optics
GAO Fiber Optics a member company of GAO Group is a leading provider of fiber optical testers measurement instruments transceivers and fiber optical devices.
For more information please visit http://www.GAOFiberoptics.com.
For media queries:
Director of Marketing
4162920038 ext 228
marketinggaofiberoptics.com
GAO Fiber Optics is a member of GAO Group which also includes
GAO RFID Inc. http://www.GAORFID.com
GAO Tek Inc. http://www.GAOTek.com
GAO Research Inc. http://www.GAOResearch.com
GAO RFID Asset Tracking http://www.GAORFIDAssetTracking.com
GAO Embedded http://www.GAOEmbedded.com
GAO Instruments http://www.GAOInstruments.com
GAO Comm. http://www.GAOComm.com
About the writer:nbsp;nbsp;About GAOFiberOptics Inc.GAOFiberOptics Inc. a member of GAO Group is a leading provider of embedded development tools telecommunication testers electronic measurement instruments video surveillance alarm and other electronic products that serve the needs of electronic professionals internationally. For further information please visit http://www.GAOFiberOptics.com.
20 Tips For Creating A Perfect Press Release
1 Keep it to onepage. Make that the law.
2 Define your message.
3 Keep your press release to one page. That is law.
4 Keep your release clean crisp and easytoread.
5 Sell the story not yourself.
6 Study the type of stories that the various media outlets need.
7 Pitch stories that meet the media’s needs.
8 Modify your release to fit the needs of the various media outlets
9 Confirm the address and fax number before sending information.
10 Mail fax or email your information to the appropriate media contact.
11 If you are announcing an event be sure to include the place time and date.
12 Be creative but keep your release simple concise and to the point.
13 Have someone else proof your release for grammatical and spelling errors.
14 Be sure to cover all of the who what where and when information.
15 Think in terms of headlines.
16 List your name and contact number at the bottom of the page.
17 Position yourself as a resource not a salesperson.
18 Allow plenty of time for your release to arrive.
19 Keep the release clean and mistakefree.
20 Study the AP format for press releases and then break it.
So now you have the basics. Go online and study some of your competitors releases. See how they are positioning themselves. Remember your story is your fortune so dont write your release until youve figured out your most effective story. Once you have use the tips above and start launching your business through effective PR.
10 Tips And One Secret To Ace a Media Interview
By Ann Convery
Synopsis: Landing a media interview is just step one. Now you need to know how to utilize and maximize it. The following are ten tips and one secret for acing any media interview.
- You are there to help them.
- This is how you take control of your interview.
- Thats a great question but whats really important is… What people should know about this topic is… What most people dont understand is…
- Give us the headlines the soundbites and a comfortable easy likeable presence.
- This is how you get on the medias list as an expert resource.
- Mention your location subtly in case they dont.
- If its a phone interview make notes that you can refer to.
- It makes you more of an expert.
SECRET TO A POWERFUL AND CHARISMATIC INTERVIEW:
Practice telling your story to kids.
About the writer:nbsp;nbsp;Anthony Mora began his media career as a freelance journalist for suchpublications as Us Rolling Stone and other local and nationalpublications. He served as editorinchief of two Los Angelesbasedentertainment and lifestyleoriented publications and cofounded Phillips Mora Entertainment a public relations and personal management company which ventured into video and film production.In 1990 Anthony formed Anthony Mora Communications Inc. a LosAngelesbased media relations company that specializes in media placement image development and media training. AMC Inc. has placed clients in: Time Newsweek 60 Minutes CNN The Wall Street Journal The Oprah Winfrey Show The New York Times Los Angeles Times and other local national and international media outlets.Anthony has been featured in: USA Today Newsweek The New York Times The Los Angeles Times The Wall Street Journal The BBC CNN Entrepreneur Fox News MSNBC and other media. He has written three books. The most recent “Spin to Win” is a stepbystep guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and userfriendly “Spin to Win” can be utilized by heads of major corporations small business owners and entrepreneurs.
10 Tips For Improving Public Relations Within Your Industry
Some business owners really do believe that their competitors are luckier than they are when it comes to getting their press releases or story placements into the right targeted publications. If there is one sure and certain thing in the changing evolving practice of public relations it is that luck is never a component at least not a stated one of any successful PR effort.
If your competitors are successful at story placements and getting their press releases picked up by print and web periodicals it is simply because they have learned how to work with reporters and editors. They have also at least tacitly agreed to respect the rules of the game as determined by the media.
Print publications and websites with local regional national and international reach receive thousands of faxed and emailed press releases every single day. No publication has enough editors to read every drop of this flood of information and much of it is selfserving barely masked advertising not newsworthy or so poorly written as to defy belief. Here are 10 tips for improving public relations within your industry divided into five general Rules of a successful PR strategy and five specific Actions you should consider taking.
Five general Rules of PR
Rule 1: Don’t sell your product or service
Pitch a unique story instead to your industrys particular journals or websites. All media pros know a sales job when they hear one and many resent the treatment. Come up with an idea or three about how your company or product dovetails with a current topic of local or national interest.
Rule 2: Get help if you need it and most do
Some 90 of all press releases suffer from poor grammar spelling mistakes and a total lack of proper formatting and presentation. This causes an immediate negative response on the part of the reader and destroys your credibility immediately. Any “luck” of getting a story just went in the trash along with your press release. If you are not able to write as good a press release as you just read in the Wall Street Journal or other bigcity paper get help even if you have to pay for it. Are you worth it or not?
Rule 3: Business plan first marketing plan second PR plan third
The goal of the PR plan is to bring attention to your firm. If your website marketing collateral and overall image is not in firstrate shape you will be drawing attention to negatives instead of positives. Before your PR plan is developed your business plan needs to have led to the development and use of a good company logo and corporate image. Following that your marketing plan needs to have resulted in effective and consistent brand ID. Working to get press coverage before your marketing plan is firing on all cylinders is a recipe for disaster. Your website and your marcomm must be in total harmony with the verbiage and image presented in your press release.
Rule 4: Develop relationships in the media
Take local reporters out to lunch or coffee. Writers and editors can be most interesting people and most enjoy discovering new and different things. If they like what you tell them and how you do it you may just have an “in” with their publication.
Rule 5: Be a professional at all times
Effective PR people are already well versed in the rules of the press game and stay abreast of new technologies and practices in publishing. Be a professional in your primary area of course but extend that professionalism to the way you interact with media pros. You will gain tremendous credibility which always helps when it comes to pitching a new PR story.
Five specific PR Actions
Effective PR has many elements that must work together. When you need some new ideas for improving public relations within your industry you can try the following specific actions always tailoring them to the tone and personality of your business. Your first efforts of course should target the specific publications read by your industrys movers and shakers.
Just remember that in addition to industryspecific journals and newsletters and websites there are general business publications and websites that reach your colleagues and competitors too. Make sure to spin and spec the following Actions to the people in your industry first then to a more generalized audience as you deem necessary.
Action 1: Create and promote a special event
It may be a company tour or something related to a local school play it can be just about anything. Just ensure that any charitable efforts result in your offering the proceeds to the appropriate charities. An event that is tailored to something in your own industry of course is ideal.
Action 2: Use a current news event to frame your release
If your financial planning firm specializes in tax preparation use the news about possible new taxes to inform the rest of your industry about your specialty. In any industry there can be multiple focuses and subcategories so take every opportunity to let your industry cohorts know exactly what you are doing.
Action 3: Host a seminar
In tandem with your press release announce a free seminar to your industry particularly if you have a product or service that can be used by other firms. You can prepare takeaway or leave behind materials that can further leverage this action by disseminating your marketing message beyond the event itself.
Action 4: Announce the results of a new relevant study
Depending on the specifics you can range widely in the news section to learn of studies and reports that deal with major or minor aspects of your companys product or service. If you can find a recent study that makes a compelling point about your companys offering by all means use it.
Action 5: Find a firstperson story about people using your product or service
From your letters emails or customer service files identify one or more positive instances of your product or service being used in a new or different way. People enjoy a good story so dont forget to establish a good narrative with a challenge to overcome for the protagonist. When your product or service is framed as the answer to the challenge you will generate goodwill as well as interest.
About the writer: PR in a Box.ca provides 10 simple modules that combine to create a comprehensive effective and simple public relations kit. Visit us online today.
